Auditions of a new reality singing competition show 'Old Mutual Amazing Voices' seeking to unearth budding musicians have started today in Mombasa.
The competition in which the ultimate winner will walk away with cash prize of $100,000 (Sh10 million) will see contestants from four African countries Kenya, Ghana, South Africa and Zimbabwe square off against each other for the grand prize.
The competitors will be drawn from nine cities of the four countries - Mombasa, Nairobi, Acrra, Kumasi, Bulawayo, Harare, Cape Town, Durban and Johannesburg.
In Kenya, the auditions were held on October 8th and 9th in Mombasa at the Reef Hotel before it moves to Nairobi on Friday and Saturday this week at the UAP Old Mutual Office in Upperhill.
The show will seek to unearth raw unsigned talent across three genres - gospel, pop and rhythm and blues (R&B) with amazing voices.
Kenyan veteran songbird and actress Sanaipei Tande alongside leading jazz vocalist Kavutha Mwanzia Asiyo are the Selectors chosen to take charge of the auditions in Kenya.
The Selectors from each of the four countries will be tasked to unearth three groups from each genre after mass auditions to steer them through the elimination round before the winning group is chosen.
Group Head of Marketing and Communications at UAP Old Mutual Carol Kipsanai said their intentions is to widen their business strategies through music.
"UAP Old Mutual is excited to be the title sponsor for a show we believe will bring Africa together in a unique and uplifting way. We believe that music is a universal language which is why it forms the basis of our businesses strategic sponsorship focus," UAP Old Mutual Group Head of Marketing and Communications Carol Kipsanai said.
"Now, more than ever, we believe that the continent is ready for the unifying experience and amplification of talent we know Amazing Voices is going to deliver," she added.
The new reality show, which will be reminiscent of Tusker Project Fame that ran for six seasons, will run for 13 weeks until April 5, 2020.
It will be aired by DSTV and GOtv on Maisha Magic, Mzansi Magic, Mzansi Wethu, Africa Magic, Maisha Magic East and Zambezi Magic channels with its official premier on the channels set for January 12, 2020.
The show will be broadcast on at 18:00 Kenyan time and 17:00 South African time.