South Africa: Beyond the Lemonade Stand - Raising Kids With an Entrepreneurial Mindset


Over the last couple of decades, the nature of work has changed drastically. Social entrepreneur Thokoza Mjo is on a mission to equip young South Africans with the skills to meet those new challenges, including rising unemployment.

"It's not only about raising entrepreneurs, it's also about raising entrepreneurially-minded young people," explains Thokoza Mjo, the founder of Beyond the Lemonade Stand, an initiative that works with teenagers as well as parents.

"The world is changing drastically, and because of technology the changes are happening a lot quicker than they have in the last 20 years. A young person needs to have the ability to identify opportunities to add value, because the world of work is becoming more and more focused on what value can one can add.

"For a young person who grows up with an entrepreneurial mindset, whether employed or self-employed, what drives their decision-making is an understanding that they are being paid as a form of value exchange; that kind of approach ensures that they will always be in a position to generate an income, whether through employment or freelancing."

Mjo has seen that even employers who are not necessarily looking to employ someone often create space within their...

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