Nigeria: Digital Media Pertinent to Economic Transformation, Says Expert

18 October 2019

Wale Adetona, popularly known as Slimfit, a revered digital media practitioner, social commentator and social media influencer, has identified the role of digital media in national transformation and advices Nigerians to pay more than a cursory look at the industry.

Speaking exclusively with THISDAY recently, Adetona described digital marketing as an umbrella term used to encompass all marketing activities used in creating awareness and increase engagement on digital platforms, which include: blogging, email marketing, web marketing, SEO, SEM, PPC, mobile marketing, Google Display Banners (GDBs) and social media marketing.

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