Nigeria: How Dangote Emerged 2019 Most Valuable Brand

3 November 2019

Raheem Akingbolu reviews the rating of the Top 50 Brands in Nigeria, reckoning that the emergence of Dangote as the Most Valuable Brand, has simply confirmed various national and international reviews that have adjudged the brand as the leading brand in Nigeria and one of the best from Africa

Few months ago, brand owners and analysts were on the lookout for the 2019 edition of the Top 100 brands in Africa with the hope that there would be improvement for African indigenous brands over last year's rating. Regrettably, the rating pattern was not exactly different from what happened last year. Save for Dangote and perhaps MTN that appear to be flexing muscles with the global brands operating in the continent, many African brands didn't go far in the rating.

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