Dar es Salaam — Tanzania is home to 40 per cent of the world's remaining wild lions, however, the lion's survival is threatened by a number of factors because 60 per cent of them live outside of protected areas, where they are vulnerable to habitat loss, human-wildlife conflict and the bushmeat trade.
With increasing human-lion conflict and declining wild cat populations, a new nation-wide campaign from the Tanzania Tourist Board, the Lion Recovery Fund and WildAid asks communities to "Be The Pride" because lions are vital to the economy, environment and cultural identity.
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