In its drive to promote Zimbabwe as a Meetings, Incentives, Conferences and Exhibitions (MICE) destination, the Zimbabwe Tourism Authority (ZTA) is taking part at Incentive Business Travel and Meetings World Exhibition that runs from 19 - 21 November 2019 in Barcelona, Spain.
Zimbabwe has identified strategic business tourism shows which provide platforms for engagements. This year's IBTM World targets to deploy the country as a first choice MICE-destination. IBTM World is the leading global event for the meetings, incentives and business travel industry.
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