Vodafone Ghana in partnership with StarLife Assurance Company has launched a travel companion for its Vodafone Cash subscribers.
The launch follows the launch of its recent Vodafone Cash Agent Insurance product.
The unique product, Vodafone travel companion, has been designed to insure customers against death, permanent disability and hospital admissions, which result from a car, train or ferry accident.
Speaking at the launch, Martison Obeng-Agyei, Head of Vodafone Cash said, "Accidents are inevitable and it is always important to plan for the unexpected. At Vodafone, innovation runs through the very fabric of our organisation. In a fast moving industry like ours, you do not rest on your laurels hence the need to launch this pioneering initiative, our insurance product for our customers."
According to the National Road Safety Commission, over 1, 250 Ghanaians lost their lives between January and July, just this year; and over 7,000 Ghanaians were injured during this period.
"This product will definitely redefine insurance product development in the industry and the country at large. Customers have options to choose daily, weekly or monthly premium payment plans," he said.
"For as little as GH¢ 5.50 monthly a customer is entitled to a cover worth GH¢ 1500; GH¢ 500 should they be admitted at the hospital, GH¢ 500 should they suffer any disability, and GH¢ 500 should they pass away, touchwood. Customer who desire a heavy cover, can go for the GH¢ 39.05 monthly which entitles a customer to a GH¢ 15,000 cover; GH¢ 5000 should they be admitted at a health facility, GH¢ 5000 should they suffer any disability, and GH¢5000, should they pass away, touchwood," he explained the product.
Mr Obeng-Agyei urged Ghanaians to buy the travel insurance policy in this festive season.
"There are millions of people who are going to travel and we hope not but definitely there might be one or two accidents and you can call on StarLife and your claims will be paid to you," he said.
Head, Group and Distribution for StarLife, Mr Alex Twumasi, said "After a good research on the market, we scanned the market and realised that clients especially those in the informal sector really needed a travel insurance. This has never happened because most of the covers out there go basically for a niche market but we are coming for the mass market; the ordinary mate or seller can easily patronise this policy using the Vodafone Cash platform."