Kenya: KBL Looks to Tusker Malt to Deliver Growth in 2020

11 December 2019

Nairobi — Kenya Breweries Limited is banking on Tusker Malt to deliver growth in 2020, even as competition from local and foreign brands intensifies in the premium and super premium segments.

Speaking during the re-launch of the beer brand, KBL Managing Director Jane Karuku says Tusker Malt contributed to the company's strong performance in bottled beer this year, returning a 3 percent volume growth.

Karuku added that the relaunch is the company's way of addressing consumer trends in the alcohol sector by targeting Kenya's fast-expanding middle-class revelers whose tastes are trending toward premium beer.

"This has been a particularly exciting and fulfilling year for us since our strategy has been driven by ensuring we deliver a vibrant beer business through improved innovation and the exploitation of new ideas to improve our processes, launch new products and re-launch existing products using our consumer feedback and insights on their changing tastes and preferences," said Karuku.

The new Tusker Malt pack is the second addition to the Tusker Trademark this year after the launch of Tusker Premium Ale in March.

"The brand has undergone an optimized growing process to ensure that we deliver consistent quality and slow brewed lager to give a full flavor to the consumers. We are excited to see where this new journey will take us in the coming year," said Ann Joy Muhoro, Head of Beer at EABL.

See What Everyone is Watching

More From: Capital FM

Don't Miss

AllAfrica publishes around 600 reports a day from more than 140 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.