South Africa: Creativity Is the Currency of the Future


Whether you're manufacturing widgets or building brands, the more technologically advanced we become, the more important creativity will become. We should be implementing it in our businesses and teaching it to our children.

I've spent most of my life learning about and trying to understand creativity and the creative process. My exploration started very early as my mother is a fine artist and she was always either making art or teaching art, so I was lucky enough to grow up surrounded by the opportunity to be creative.

There were always art materials around the house and I would spend hours, that seemed to go by like minutes, drawing, painting or sculpting. So, for me, creativity wasn't something that was reserved for special people with a special gift that you did at a special time. It was just something that you did all the time. I never realised how lucky I was to have the opportunity for creative exploration in my foundation years and that probably had a lot to do with what I ended up doing for a living.

As much as my formative years were engaged in making things, whether drawings, paintings, sculptures or any other manner of often...

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