Africa: Culture and Doing Business in Africa (I)

14 December 2019
opinion

Lagos — ... my framework relies on these factors - culture, doing business ranking, EM status, and soft power ranking - to recommend sectors in Africa that are likely to be successfully tapped by foreign investors. I rely on the Global Industry Classification Standard (GICS) in this regard. The sectors considered are as follows: energy, materials, industrials, consumer...

I present a cultural framework for investing in Sub-Saharan Africa. If you are looking to invest in Africa, it is important to be aware of the cultural characteristics of the various countries and how they affect the likelihood of success. In general, most African countries have collectivist cultures. Still, there are differences. South Africa ranks relatively high for individualism, for instance.

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