Africa: Online Shopping in Africa - Somewhere Between Smartphones and Paper Catalogues

14 December 2019

Online shopping is an increasingly popular option in rural Africa for those who wish to avoid a very long trip to the nearest store. The e-commerce sector has great potential in Africa but has many hurdles to overcome.

The year got off to a good start. For many, 2019 was the year in which online retail would finally make its big breakthrough in Africa. In April, the e-commerce platform Jumia went public on the New York Stock Exchange. Founded in Nigeria, the company specializes in online retail, operating in more than ten African countries.

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