Nigeria: Debunking Panic Campaign in Beverage Market

19 December 2019

Raheem Akingbolu writes on marketing approaches being explored by a section of the players in the beverage market

In today's market, marketing has not only gone scientific, it has assumed the driver seat of any serious business owner. But experience over the years has shown that it is only marketing strategies that are built on integrity and market research, give brand a far-reaching market penetration and acceptability. That explains why global iconic brands remain strong despite stiff competition in the market.

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