Addis Ababa, a seething and rapidly developing African metropolis, is a regular transit stop for north-south travellers and a destination for officials connected to the African Union and its many commissions.
While transit travellers benefit from the cheaper rates of Ethiopian Airlines - Africa's largest and most globally connected national carrier - the development of Ethiopia's tourism industry is still at an early stage.
It will not stay that way for long.
Africa's diplomatic capital - which means "New Flower" in the native Amharic language - is inundated with construction sites, leading hotel chains and sprawling markets amid chaotic traffic in overcrowded streets.
Mountain lodges and hilltop hotels are appearing in the main historic towns in the north of the country where ruined palaces, obelisks and monasteries of the Ethiopian Orthodox Church add to the Ethiopian enigma.
A recent 10-day visit to Africa’s fastest-growing economy – it grew at an average of 10% a year between 2008 and 2018 – revealed a country of 105-million people with a fascinating history and a kaleidoscope of ethnic, religious and cultural diversity. It is Africa’s second-most populous country and was the fastest growing economy in the world last year, albeit from a low base.