Gambia: Why Gambia Needs to Re-Brand Its Tourism Product

opinion

Gambia needs to re-evaluate its business model to establish who its competitors are and the competitive edge they have on the smiling coast in order to position itself in the global tourism market.

The basis for competitiveness usually revolves around accessibility of a destination, value for money, infrastructure, environmental friendliness as well as working with communities for activities to take place.

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