Nigeria: MTN Launches New 2020 Campaign

23 January 2020

MTN Nigeria has launched an exciting thematic campaign for 2020; tagged Turn-It-Up, inspired by the company's continued commitment to facilitating transformation, progress, and success in the new decade.

The campaign seeks to encourage Nigerians to look within to live their brightest lives by taking advantage of the varied opportunities around.

Speaking at the reveal in Lagos, Chief Marketing Officer, MTN Nigeria, Rahul De said: "We want Nigerians to excel and attain their dreams and aspirations. This campaign is about changing and improving the quality of lives, encouraging Nigerians to rethink and embrace a new approach that reflectsthe changing dynamics of the world around us. This is what drives us to continue investing and exploring opportunities for Nigerians."

"For us at MTN, our promise is to be that brand that will stand with every Nigerian in their quest to turn things up and live their best. This philosophy will guide everything we do as a brand this New Year."

Also speaking, the General Manager, Brands, and Communication, Richard Iweanoge said: "Every Nigerian deserves a positive turnaround in their lives and we believe opportunities abound in and around the individual, but the opportunities are only potent when we choose to bring them to life. We are simply saying, 'Don't look too far; the opportunities you seek are closer than you think'. The combination of these is what we speak to when we turn it up.

"We want every Nigerian to remember that in whatever they have chosen to pursue, we are that brand that will provide the support for them to attain those dreams and aspirations."

See What Everyone is Watching

More From: This Day

Don't Miss

AllAfrica publishes around 800 reports a day from more than 140 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.