Ghana's commemorative campaign the 'Year of Return' that targeted African Americans and the diaspora wishing to trace their ancestry and make pilgrimages to their countries of origin, has brought a marked rise in the country's marketability.
Ghana designated 2019 as the Year of Return to commemorate 400 years since the first enslaved Africans arrived in Jamestown, Virginia in the United States. The country is using the campaign to market itself as a tourism destination with Trans-Atlantic trade appeal.
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