East Africa: Little and Truecaller Establish Partnership for Faster and Safer Customer Registration

Little announced today that they have partnered with Truecaller to enhance customer efficiency and safety through a faster user registration and verification process. The integration aims to further bolster Little's customer identity verification process which in turn helps to minimize risks of less verified users and maximizing trust in the Little platform.

Little, launched in 2016 as the first Pan-African mobility platform has become the preferred ride-hailing service both for retail and corporate riders. Little serves thousands of Corporate Business and Retail users operate in four African countries. Little's mission is to leverage key partnerships across the African continent and beyond to tailor make African solutions for Africans though Mobility and technological needs.

"This partnership is an affirmation of the company's commitment to offer value, enhance the user experience, safety and further grow the service regionally. The new service will enable an identification process, blocking unverified users from accessing the platform, minimizing risk and enhancing safety," says Kamal Budhabhatti, CEO at Little.

Truecaller SDK helps app developers and other online businesses to verify and authenticate new user registration via phone numbers. In markets like Kenya and Africa as a whole, phone numbers are the primary identity for people to authenticate themselves when registering for a new service. With Truecaller SDK, there is no need for One Time Passwords (OTP) as long as that person has a Truecaller profile.

"Little is growing at a rapid pace and has a very ambitious vision to change mobility landscape. That's why we are very excited to play a role in this vision by enabling tools that increase trust and enable frictionless user onboarding," says Zakaria Hersi, Director Business Development & Partnerships at Truecaller.

Over 25 million Africans use Truecaller daily, and it has become one of the most important communication apps in the region. In November last year, Truecaller announced that they were launching their developer program in Kenya to engage more deeply with the eco-system. This partnership represents a strong move towards helping Kenyan businesses leverage the power of Truecaller's mobile identity platform.

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