Kenya's E-Pharmacy MYDAWA Stands in the Gap During Coronavirus 'Lockdown'

When restrictions of movements were announced by different countries due to the Coronavirus pandemic, many people with perennial need of non-COVID-19 medication felt disenfranchised. Also, the fear of receiving non-certified medicine and other medical supplies has increased over this period.

In Kenya, the ministry of health has sent a warning to Kenyans to be wary of fake medical materials including recycled masks and non-effective sanitizers which they feel are putting the citizens under great risk. Estimates from World Health Organisation (WHO) show that about 274 deaths occur every day in Africa as a result of fake medication.

To continue offering quality medicine in this period, the only registered e-pharmacy in Kenya, MYDAWA has been aiding in the delivery of quality medicine in times of restricted movement. As the world battles with the Coronavirus (COVID-19) pandemic, one company is applying the use of technology to get essential medication and health supplies to the communities that are in dire need of support.

Africa accounted for 42% of all fake medications reported to the WHO between 2013 and 2017 and many unscrupulous operators are taking advantage of the global COVID-19 crisis to flood the market with substandard and counterfeit products.

"MYDAWA is uniquely suited to delivering safe, authentic, essential medication and other health or sanitary care services to the more vulnerable in the community who may be practicing "self-isolation", "social distancing" or may just be concerned about visiting crowded pharmacies during this Global COVID-19 Pandemic," notes a statement from MYDAWA. " Those trying to manage chronic conditions or those making family planning decisions may not always be able to make the correct choices at this time because they cannot, or do not want to, venture out to the pharmacy or clinic so MYDAWA is a lifeline to those people."

Through direct interaction with the App, through a telehealth provider, Insurance providers or with support from their call centre, MYDAWA's ability to provide end-to-end services and deliver these prescription products safely to the patient's door by a licensed Pharmaceutical Technologist, is what is required to keep those most vulnerable, healthy and safe under these circumstances. The unique track and trace solution also provides further confidence to customers.

In addition to essential medication, MYDAWA has also delivered over 50,000 PPE items, including; face masks; antibacterial soaps; hand sanitizers and gloves to those that need them since the Coronavirus crisis begun. This combined with food supplements designed to boost the immune system are proving to be critical to the community that they serve.

MYDAWA will continue ramping up its capabilities to play a pivotal role in delivering vital, essential services to their communities, with telehealth providers and Health Insurers, capturing valuable data all whilst driving down the cost to the patient. Working with the Ministry of Health and other Agencies on the introduction of a COVID-19 Self-Test Kits, providing invaluable data to ensure that people stay healthy, safe and above all, have the means to win out against this global crisis.

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