To celebrate Africa Day this week, ViacomCBS Networks Africa and YouTube in partnership with Idris Elba recently hosted an "Africa Day Benefit Concert At Home".
A statement jointly issued by the two organisations, explained that the programming event was aimed at raising funds to help children and families in Africa that are affected by the COVID-19 pandemic.
All proceeds raised from the benefit concert campaign would be donated to support food and health needs for those most impacted on the continent.
The Africa Day Benefit Concert At Home was a 2-hour special streamed and broadcast to millions of viewers in Africa and around the world on MTV channels and on the MTV Base Africa YouTube channel.
Hosted by Idris Elba, the show brought together a star-studded line up of some of the hottest names Africa has to offer.
Viewers saw superstars such as Burna Boy, Sho Madjozi, AKA, Diamond Platnumz, Sauti Sol, Yemi Alade, Fally Ipupa, STONEBWOY, Teni, Angelique Kidjo, and many more.
Elba said: "Taking a moment to shine a light on African arts to benefit the African homeland and its people. A continent of this size should find a way to dig deep and stand up for one another at a time like this. It's important for the future and history will not forget."
The statement also quoted the Managing Director of Emerging Markets in Europe, the Middle East and Africa at YouTube, Alex Okosi, to have stated that, "Music is a powerful tool that connects Africans and this Africa Day concert is a great way to bring people together and support a great cause. We are honoured at the opportunity to bring the power of YouTube to support this great initiative."
Monde Twala, Senior Vice President for ViacomCBS Networks Africa Youth, Music & Entertainment Channels commented "The COVID-19 pandemic has affected the livelihoods of millions across the continent and is going to require a massive collaborative effort if we are to make it through. ViacomCBS Networks Africa is proud to partner with YouTube and Idris Elba as we lead the efforts for immediate food and health assistance on the continent at the Africa Day Benefit At Home concert. We are coming together as Africans to take care of our own."