Nigeria: Coronavirus - Nigeria to Redefine Audience Measurement in Advertising

Nigeria says it is ready to redefine audience measurement in advertising to meet global standards for a robust creative industry as it sets out to combat the likely effects of coronavirus pandemic on the 2020 plans for the industry.

The Minister of Information and Culture, Lai Mohammed, on Tuesday, inaugurated the committee named "Task Team on Audience Measurement" during a virtual meeting.

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