Mastercard Foundation Commits $3.2 Million to Rescue Enterprises Through Production Repurposing to Respond to COVID-19 in Ethiopia

Mastercard Foundation has announced a partnership with a consortium of 11 small and medium enterprises (SMEs) in Ethiopia to repurpose their factories to manufacture personal protective equipment (PPE) in the fight against COVID-19
11 June 2020
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Mastercard Foundation (Africa)

Addis Ababa — Mastercard Foundation has announced a partnership with a consortium of 11 small and medium enterprises (SMEs) in Ethiopia to repurpose their factories to manufacture personal protective equipment (PPE) in the fight against COVID-19.

Mastercard Foundation will commit more than USD 3.2 million from the Mastercard Foundation COVID-19 Recovery and Resilience Program which was created specifically to assist institutions and communities in Africa to withstand and respond to the short-term impacts of this pandemic, while strengthening their resilience in the long-run.

The six-month Rescuing Enterprises Through Production Repurposing Program will enable the 11 SMEs to continue running their businesses and avoid having to retrench their 1,060 employees, the majority being young women. The contribution from the Mastercard Foundation will support the repurposing of factories and basic textile machines, as well as renting unused equipment to manufacture protective equipment for health care workers and masks for the general public. The SMEs within the consortium are: Enzi Shoes, FIF Trading PLC, Gaber Textiles, Habte Garment, KABANA Leather, Kootekett Leather, Mafi, Meron Addis Abeba, Sadula Business PLC, The Look Interiors, and Yefikir.

"In Ethiopia, like in many developing economies, SMEs make a significant contribution to local employment and to the overall gross domestic product through their exports. An economic downturn due to COVID-19, to which SMEs are especially vulnerable, hits developing economies at their heart. With small reserves and limited working capital, many SMEs would struggle to survive a prolonged period of reduced economic activity, so the timing of this partnership is critical," said Alemayehu Konde Koira, Country Head, Ethiopia, at the Mastercard Foundation.

The program will also include the onboarding of an eCommerce marketplace to enable the SMEs to sell their products online which negates the impact of social distancing while increasing their   and resilience in the long-term. Kifiya Financial Technologies, an existing Mastercard Foundation partner, will lead the management of the fund; and provide the online platform and business support at no cost to the SMEs.

"We are excited to be able to extend our partnership with the Mastercard Foundation to enable SMEs to access markets and credit, if needed, through leveraging our eCommerce, eDelivery, and digital payment technologies. It is evident from this program that the Foundation's strategy is comprehensive in its approach to match immediate challenges with long-term opportunities. The SMEs are equally excited at the prospect of being able to repurpose while transitioning to improved digital capabilities," said Munir Duri, CEO and Founder, at Kifiya Financial Technologies.

The partnership has created a platform for strong collaboration between the SMEs consortium and is providing an opportunity for the companies to remain agile during these unprecedented times and to emerge resilient.

"We would have eventually had to close our doors, were it not for this program. Like most SMEs in Ethiopia, COVID-19 has severely impacted our business as our revenues are mostly generated from exporting, which was shut down in March. We are empowered and excited to be participating in the fight against the COVID-19 pandemic," said Semhal Guesh, CEO of KABANA Leather and Chair of the consortium.

The Mastercard Foundation is also responding to COVID-19 on a continental level. On June 4, 2020 the Foundation announced its partnership with Africa Centres for Disease Control and Prevention (Africa CDC). Through its COVID-19 Recovery and Resilience Program, the Mastercard Foundation is committing US$40 million to the Africa CDC's Partnership to Accelerate COVID-19 Testing (PACT). These funds will be used to purchase 1 million test kits, as well as train and deploy 10,000 community healthcare workers and 80 surveillance rapid responders to support contact tracing as well as strengthen the Africa CDC's capacity to oversee a continental response to the pandemic.

For further enquiries

Mastercard Foundation

Helen White, Strategy Lead, Program Communications
Telephone: +27 76 166 5372

Kifiya Financial Technologies  

Contact person: CPA Joshua Kamwere
Telephone: +251 904 312 836

About the Mastercard Foundation

The Mastercard Foundation works with visionary organizations to enable young people in Africa and in Indigenous communities in Canada to access dignified and fulfilling work.  It is one of the largest, private foundations in the world with a mission to advance learning and promote financial inclusion to create an inclusive and equitable world. The Foundation was created by Mastercard in 2006 as an independent organization with its own Board of Directors and management. For more information on the Foundation, please visit:

About Kifiya Financial Technologies  

Kifiya is a FinTech company providing payment, distribution and digitally enabled services enabling financial and non-financial transactions made simple, affordable, secure and within reach of consumers that provide small and large businesses means to transform the way they market, sell, provide service to and engage with their customers. We achieve that by building innovative technology based on financial infrastructures and efficient distribution touch points. The company's solutions reduce operating costs for partners and customers, expand access to market, access to working capital and reach previously underserved areas, and improve the speed and efficiency of payment services.

About the SMEs

Enzi Shoes is a premium footwear brand that is part of the new narrative of African creativity, craftsmanship, and enterprise.

FIF Trading PLC has a mission   to train and provide underprivileged women with access to well-paying jobs through Fayda in Fashion.

Gaber Textiles aims to expand distribution to the international market using locally sourced fabrics while living up to their motto of "empowering women together".

Habte Garment produces kids wear from birth to 14 years old and 77% of the young employees are women.

KABANA Leather: Kabana is an ethical brand producing quality leather goods and exports internationally while making a positive impact through a sustainable business creating 80% employment opportunities for women.

Kootekett Leather is owned by two Ethiopian entrepreneurs who believe that ending generational poverty is possible through creating a better paying job for women and 95% of its employees are women.

Mafi is a fusion of artisan heritage, female empowerment and contemporary fashion that is committed to keeping the production of its collection in Ethiopia, thus supporting the livelihood of female artisans.

Meron Addis Abeba is primarily engaged in the designing, manufacturing and distributing of leather products such as bags, accessories, jackets, and shoes to both the local and international markets.

Sadula Business PLC, under its two brands LaLi and Zinar, empowers traditional weavers through free training so they can work safely while earning a living wage and can transfer the knowledge of their craft to younger generations.

The Look Interiors focuses on creative home accessories designed and produced by Ethiopian artisans to bring creativity into people's homes while impacting the community.

Yefikir is a creative fashion design company committed to promoting and leveraging opportunities in the Ethiopian fashion and apparel market by using home-grown design talent.

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