South Africa: EFF Member From Makhado Posed On Twitter As Racist White Woman to Monetise Racial Tensions

analysis

A Twitter account linked to a member of the EFF from Makhado, Limpopo, exploited racial tensions to monetise traffic to his website.

A South African local government official posing as a racist white woman on Twitter posted several racially incendiary tweets that were designed to spark outrage. The furore generated by these tweets was used to funnel users to at least three of his websites, where he hoped to net an income off the back of the outrage caused by his tweets.

Anthony Matumba, employed by the Makhado Local Municipality in the northern province of Limpopo, is also a member of the Economic Freedom Fighters (EFF), well known for its outspoken views on racism and racial inequality. Matumba has registered multiple websites in his name, which he monetised using Google's AdSense.

In order to drive traffic to these sites and increase the ad revenue they generated, several Twitter accounts spammed links to the websites, mostly in reply to prominent Twitter personalities. One of these accounts, @TracyZille, quickly rose to dubious prominence due to the racist tweets it put out in late June.

(Daily Maverick made several attempts via WhatsApp, SMS and phone calls from the afternoon of...

More From: Daily Maverick

Don't Miss

AllAfrica publishes around 800 reports a day from more than 130 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.