South Africa: The Salvation of Communication - Storytelling Our Way Through Covid-19


The Covid-19 pandemic is disrupting the existing order of things and setting us on a new path, a transition in history. In earlier times, oral stories - later to be written down - were used as ways to help people cope with these transitions. Great literature serves the same purpose - it reminds us that it is normal to be frightened, overwhelmed and anxious.

As we navigate the strange and shifting landscape of Covid-19, leading a group of people at work, or a family at home, through this crisis can be a daunting task. Even more draining is trying to keep positive when the economy is collapsing, and we now all know someone who has passed away because of the virus.

While there might be useful courses, webinars and seminars giving insights on how to lead people through change, one still feels overwhelmed and not that confident in trying to reassure and help colleagues and others through this crisis.

South African author, executive coach and motivational speaker, Erik Kruger, explains that part of the problem is that we are not going through change, but instead a transition. Transitions entail the ending of something before something new can start. Between the...

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