Media globally are in crisis, and the Covid-19 pandemic has hit the industry hard. Fine Music Radio, a plucky Cape-Town based community radio station, is attempting to weather the storm through loyal listener support.
"Things fall apart; the centre cannot hold." WB Yeats wrote The Second Coming in the aftermath of World War 1, and interesting for our times as the poem is connected to the 1918-1919 flu pandemic. As Covid-19 envelops its tentacles around the globe, the loss of lives, income and normality has kicked us off-centre. So where do we find our balance and seek a positivity bias, without becoming Pollyanna in a mask with blinkers?
Fine Music Radio 101.3 FM (FMR) is the only radio station in the Western Cape that plays classical music and jazz. As a community station, they receive no funding and survive on advertising revenue and donations. Lockdown has dropped a heavy curtain on the entertainment industry. As long as concert halls, theatres and performance venues are closed, FMR's main source of advertising revenue remains snuffed out.
Many an insomniac will know the trick of turning the radio dial to white noise, which has a soporific effect. However, the intention of FMR is...