Recent trends suggest that there has been an increase in the purchase of smart home appliances in the Kenyan market. This can be attributed to the Covid-19 pandemic that has resulted in more people adopting the work from home model. As a result of this trend, the global electronic manufacturers have decided to increase the consumer electronics available in the market at competitive prices in order to allow for more users to experience what the top brands have to offer.
"Smart home appliances make it easier for everyone from professionals to working mothers to maintain a happier, healthier home as they attempt to balance work and family life. As a result of consumer interaction and feedback in the Kenyan market we have decided to increase the consumer electronics available to this market," said Sam Odhiambo, Head of Consumer Electronics at Samsung. He further added, "The fact is, in a demanding world technology should make life easier and that's why Samsung believes #YouDeserveMore. This is reflected in the home appliances that we have developed over the years that included televisions, fridges and washing machines".
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