Ethiopia: Heineken, the Brewer in It for the Long Haul

interview

Heineken has been in Ethiopia for nine years, and within a short period risen to become a major employer and one of the highest tax-paying companies in the country. But the company's vision is to grow as ambitiously and robustly as the country can.

This is why Hubert Eze, managing director for Heineken Breweries SC, who sat down with Fortune for an interview, sees the company as thoroughly Ethiopian. Having gone from the position of sales representative in Nigeria to managing director of one of the brewer's largest African market, Eze stresses that Heineken is in it for the long haul.

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