In a record-breaking week of October last year, Safaricom launched a temporary logo for its M-Pesa brand to embrace Eliud Kipchoge's attempt to become the first man to run a sub-two-hour marathon.
Just like Kipchoge hoisted himself to peerless status with his one hour, 59 minutes and 40 seconds run, the Safaricom rebrand, with the tagline "Eliud 1:59: From Kenya to the world - no human is limited," broke several records itself.
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