How to Reach Africa Efficiently Through the Web

RESOURCE: .AFRICA is the Domain for Africa
23 November 2020
Content from a Premium Partner
Web4Africa (Randburg)

There is no gain saying in the fact that the web is increasingly playing a pivotal role in the daily lives of the world population, especially in urban areas. The internet has even become much more important in recent times due to restrictions on social gatherings across many countries of the world.

Thus, it is more important than ever, for every business, non-profit organization, government agency, celebrities etc, to have a strong web presence in other to reach the majority of the population. While it is possible to start with a social media presence, a website and custom email address is even more effective and better for the long run.

A website starts with a domain name. While there are hundreds of types of domains one can choose from in today's world, choosing the best one can help to take one's message even further. In the case of Africa for example, the best domain name type for reaching the African market is .africa.

.africa is specifically intended for all African or Pan-African websites, as well as those outside Africa that wish to identify with Africa. It is a very clear way to show the specific website's affinity with Africa. An example of such a website would be tech.africa

.africa is increasingly gaining traction across the continent with over 25,000 actively registered domains as of today from across the continent, as well as outside.

You can find .africa domains, oftentimes on promo, at Web4Africa.

A domain name does not exist on its own but usually has to be attached to a server, in other to function. A domain name is just an address. It has to be linked to an email server in other to be used as an email handle, or to a web server, in other to be used as website address. Thus, the need for a hosting service.

Hosting services and hosting companies abound. Choosing the right one can make a world of difference in the effectiveness of your website reaching your audience reliably.

One of the important factors is the closeness of the web hosting server to your audience. Web4Africa has deployed dozens of servers across Africa, serving dozens of African countries across the subregions.

  • Nigeria: you can reach Africa's largest population with regular web hosting and/or virtual servers.
  • Ghana: you can reach one of the important anglophone markets in Africa with web hosting services or virtual servers.
  • Kenya: in addition to Kenya, most neighbouring countries in East Africa can experience speedy access to web hosting or virtual servers from this location.
  • South Africa: Web Hosting, WordPress Hosting, Virtual Servers, Dedicated Servers are available in South Africa, while southern African countries can have an excellent experience due to the direct connectivity in this region.

Established in 2002, Web4Africa is an ICANN Accredited Domain Name Registrar and a leading market player in the hosting industry in Africa.

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