South Africa: Tiger Brands' Noel Doyle - Janu-Worry Will Be Harsher Than Ever for Consumers

analysis

An interview with the CEO of South Africa's largest food manufacturer.

Walk into any SA household and you'll probably find food items produced by Tiger Brands on the shelves, such as Albany bread, Tastic rice, Purity baby food, Koo canned beans, Jungle Oats, Oros juice, Black Cat peanut butter and All Gold jam.

By being the largest food manufacturer, the financial performance of Tiger is a barometer of the SA economy and consumer spending. Its annual results for the year to September 2020 point to an economy deep in the doldrums; profit fell 73.2% to R1.03-billion, revenue from continuing operations climbed 4% to R29.8-billion and profit margins withered. In this interview, Tiger CEO Noel Doyle talks about the impact of Covid-19 on consumers and how he'll turn the fortunes of Tiger around.

Q. Since Tiger's results reporting period, lockdown regulations have been substantially eased. Has there been an increase in sales of Tiger's products?

A. The trading environment has been okay in the first seven weeks after reporting results. We have had some feedback about the bottom end of the consumer market. There has been a slowdown in spending as debt payment holiday programmes have come to an end and...

More From: Daily Maverick

Don't Miss

AllAfrica publishes around 600 reports a day from more than 130 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.