In malls, colourful e-cigarette kiosks are in plain sight of children. The sleek and youthful designs capitalise on the world's move towards gadgets and technology. Youth-friendly flavours such as 'gummy bear' create a perception that these products are safe.
A crucial part of tobacco control policy is stopping young people from starting to use tobacco products -- eight out of 10 adult smokers start smoking as teenagers and are likely to become lifetime smokers. Evidence from tobacco industry documents shows that tobacco companies also target this age group, seeking to find "replacement" smokers to maintain their market share and profits.
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