Catch Taxi is the latest entrant into Kenya's fast-growing ride hailing market after its successful launch in Ethiopia.
Catch Taxi CEO Nafie Omar said they are using Kenya as the taxi hailing service's launchpad into East Africa region before it spreads its wings to West Africa.
"Nairobi is Africa's technological hub. In terms of ride-hailing, Nairobi is a more mature market compared to most cities in Africa. Our goal at Catch Taxi is to be able to create a footing in all African markets-both young and mature markets," said Mr Omar.
To announce its arrival in East Africa region, Catch has slashed its fares by 30 per cent in a move it said is meant to cushion Kenyans during the Covid-19 pandemic.
Catch Taxi Kenya said the firm is wary of the harsh economic times occasioned by the virus coming amid rising cases and tough measures effected by the government.
The ride hailing app has launched a holiday campaign dubbed Ride Sawa, Kamata Catch, which will see riders enjoy lower fares in Nairobi and upcountry.
According to Mr Omar, the slashed rates have been extended to riders using the Lada, Easy and XL car categories during the Christmas period.
"Additionally, drivers who enjoy high ratings and observe road safety protocols during the Christmas holiday season will be highly rewarded by the start-up," said Nafie.
Catch currently has 1,000 drivers and is seeking to give earlier entrants like Uber and Bolt a run for their money in the very competitive online taxi-market in Kenya.