South Africa: Small Business Buzz - Being Bold About Failure Is the Secret to Success for Start-Ups

analysis

Every team has at least one story of a time they tried something new that didn't quite work. Despite the outcomes, valuable lessons are taken forward.

When I founded Yoco with Carl Wazen, Lungisa Matshoba and Bradley Wattrus, we felt the anxiety all new business owners feel. The doubt, fear, and uncertainty that come with starting a business are familiar to all entrepreneurs and it's unlikely that these feelings ever go away entirely. But what does happen is that you learn to embrace the fear while keeping alive the freedom to experiment and, yes, occasionally fail.

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