French startup Molotov offers an OTT TV streaming service in France with live TV, premium channels, a cloud DVR and on-demand content. Even though the service has been able to attract 13 million users in France, it has yet to expand to other countries.
Molotov is willing to expand its footprint this year with a dozen countries on the roadmap. The service will be available in seven African countries, starting with Ivory Coast where it's already live, Senegal in January, Cameroon in February, Burkina Faso in March, Tunisia in April, Guinea and Democratic Republic of Congo after that.
The Co-founder and CEO of Molotov, Jean-David Blanc, stated, "When it comes to features, the service is more or less the same but content is different. Molotov is betting on local partnerships to launch its service in new countries."
Molotov is collaborating with Digital Virgo, a mobile payments company available in 40 countries. Digital Virgo is operating the relationships with local content owners. On the other hand, Molotov is in charge of the operations and the tech stack.
There will be 15 channels available, such as Nina TV, Passions TV, Trace Urban, Trace Africa, Trace Urban Africa, Savannah TV, Gametoon, Africanews, Euronews, France24, Trace Sport Stars and DocuBox. Molotov will also provide access to its ad-supported on-demand streaming service Mango.
This is just a start as Molotov is already in contact with different B2B partners in Asia, South America and Europe. "Our strategy is that we lean on local players to launch Molotov in new countries," Blanc said.