Zimbabwe: Pfumvudza an African Free Trade Area Deal Opportunity

opinion

The Africa Continental Free Trade Area (AfCFTA) came into being on January 1, 2020. It carries with it risks and opportunities. This article will focus on one opportunity -- the Zimbabwean birthed Pfumvudza technique. Pursuing sustainable agriculture will result in the shaping of agro-value chains in Zimbabwe.

The Pfumvudza concept that has been popularised is a compromise of the original sustainable farming model that did not use synthetic inputs. The original model was 100% organic. An adoption of the original organic Pfumvudza will create a massive competitive advantage for Zimbabwean produce and agro-based value-added products. This presents a huge opportunity to exploit in the context of the AfCFTA. Sustainable agriculture is a big focal point in the AfCTFA. There are plans within the AfCTA structures to award certification for agricultural products made through sustainable agriculture practices. Organic Pfumvudza positions Zimbabwe well to establish an early foothold in this area. Not only will organic Pfumvudza make Zimbabwe agriculture produce competitive in Africa but the world over.

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