In the earlier days of Ugandan Yoweri Museveni's presidential career in 2006, I remember seeing election posters routinely torn down by all sides during campaign rallies in an attempt to control the message. Now social media has become the new election battleground, propelled by the rapid proliferation and reach of cellphone technology across Africa.
Sixty percent of Uganda's population has access to a cellphone. Although social media penetration is still relatively low, it's growing rapidly, with a 27% increase between April 2019 and January 2020.
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