South Africa: Meet the Queer Vloggers Taking Back the Narrative

4 March 2021
analysis

Faced with misrepresentation in the mainstream media, queer influencers are telling their own stories and creating communities on YouTube.

Speaking directly into the camera from his room, Lelo Macheke begins his incisive and often humorous analysis of queer representation with the words: "South African mass media has an irresponsibly poor relationship with queer folk". In his 15-minute YouTube video entitled "Boyz II Galz", he goes on to interrogate the ways in which queer people are misrepresented, excluded or treated as a monolith. "South African mass media in the department of representation has truly proven itself as incompetent and incapable of engaging queer identities and narratives and experiences," he says.

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