Kenya: Jumia's Food Festival Campaign Aims to Support Local Restaurants

Home food delivery from restaurants is growing fast, as more consumers are choosing to order from home or the office and want to avoid crowds. Jumia food festival campaign will ensure this happens seamlessly.

Jumia has announced the launch of a Food Festival Campaign which will take place from 19th March to 4th April.

The campaign is organized in partnership with local restaurants like Ukwaju bites by Tamarind, Bhajia house, Nyama mama, Zubidubi, 10 street, Mikaye and Baba Nyama Choma, as well as blue-chip international chains such as Steers, Debonairs, Fogo gaucho, Big Square. This follows the president's directive to extend the curfew for additional 60-days following the increased rate of 3rd wave of covid-19 in Kenya.

"We hope that this campaign will surprise & delight our customers. A great meal delivered fast is good for the soul! And good for restaurants. Much of the industry is struggling to get back on its feet - and very much still feeling the effects of COVID," said Sam Chappatte, Jumia Kenya CEO adding that Jumia Food is ramping up capacity to support restaurants over the extended curfew period.

Consumers will get free & fast delivery from hundreds of restaurants, supermarkets & shops with Jumia Prime, a loyalty program that allows its members to benefit from free delivery on their Jumia & Jumia Food orders, in addition to exclusive promotions.

"Home food delivery from restaurants is growing fast, as more consumers are choosing to order from home or the office and want to avoid crowds. As a business, we sincerely appreciate our partner Jumia Food for putting our business on the map & giving us visibility to many consumers during the Covid-19 period. 60% of our growth in Kenya is attributed to Jumia Food - in particular their aggressive marketing & continuous support." said James Ouma, Franchise Manager, Debonairs Pizza, Kenya.

The two-week event will seek to showcase the diversity of the Kenyan food industry & support a recovering industry impacted by COVID-19.

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