Underground hip-hop musician, R-Peels -real name Bruce Mungoyo has stirred social media controversy after labelling a section of his music consumers as 'losers'.
Posting on Microblogging site, Twitter, R-Peels hinted that artists could make much more than "losers" working in conventional 9am to 5pm jobs.
"Dear Artists, 500 fans who buy your album for 5dollars is 500X5 2500Us$, that's More than most these in office losers salaries," R-Peels wrote.
The tweet attracted backlash from Twitter community who described the sentiments as reckless considering that a section of his fan-base consists of office workers.
"Losers in offices are the ones that do buy your stuff. You should understand the chain web!" wrote user @Lani_Twala.
"This is bad math wangu 1. You dont sell 500 albums a month 2. You have many fans but of that large number how many buy ur music? Less than 500 im sure... 3. Of those less than 500, atleast 80% of them are "office losers" that enjoy your music while at work"," wrote @BrianWillisZw.
However, there was a section that saw R-Peels' tweet as a marketing strategy to get people to follow his music.
"Izvi zvichaita kuti nyangwe nevasingamuzive vatange kutsvaga kuti anomboita nezvei. Probably that's his agenda otherwise the maths right here is," wrote @Desire Makunike.