Tunisia, First African Investing Country in France and 20th Investor Worldwide

Tunis/Tunisia — "There are opportunities and tools adapted to the crisis situation that would help consolidate the economic partnership between Tunisia and France", this is was discussed during a webinar "Doing Business with France: keys to Success »held by the Tunisian-French Chamber of Commerce and Industry (French: CTFCI) and the Business France Office of France's Embassy in Tunisia.

According to the CTFCI, the seminar helped introduce the tools and instruments of the French export recovery plan, intended to maintain business flows and create new opportunities between Tunisian and French companies.

It also made it possible to review the new features of the VIE (Volontariat International en Entreprise) formula so as to ensure the training of young people internationally, as well as consolidating the system for setting up Tunisian companies in France, two points illustrated by testimonials from companies in Tunisia.

CTFCI Director-General Habib Gaida drew up an inventory of the actions taken by the chamber, in order to maintain the business flow between these two strategic partners.

In his speech, Michel Bauza, North Africa Director of Business France presented the solutions and support services provided as part of the French export recovery plan, which can help create opportunities and maintain business relations between Tunisia and France.

He reminded of an exceptional entrepreneurial partnership between the two countries, based on cross investments in Europe and North Africa and the establishment of companies (nearly 1,400 companies with French participation in Tunisia ) as well as the rise in skills and value.

"As part of this logic of co-development and co-production, companies, whether Tunisian or French, have comparative advantages allowing them to remain competitive and to approach new markets.

This requires mobilisation cards in promising and innovative sectors (digital, ecological transition, energy, industry 4.0, agritech, health) to position Tunisia as a local hub for the co-production of value chains and development towards Africa ".

The French export recovery includes 4 main areas: Intelligence, with the provision of highly operational market information on the Team France Export digital platform, Agility, with a dynamic prospecting programme digital international markets (including some forty actions in North Africa), the mobilisation and training of youth with the VIE and finally the strengthening of international funding. It offers answers and tools that can support innovative companies in their international development and promote synergies to stimulate their growth.

Project Manager Zohra SADOK of "Invest Business France Tunisia", spoke of the attractiveness of French territories for direct investments abroad, the incentives and support instruments provided to support entrepreneurs to invest in France. She considered that these strategies respond to a logic of co-development, the purpose of which should lead entrepreneurs from North Africa to set up in France in order to position themselves well towards their European international clients.

Sadok underlined that Tunisia managed in 2020 to be the first African investor country in France and the 20th international investor. Indeed, of the 15 successful projects from North Africa, 8 were initiated by private Tunisian entrepreneurs.

This was the case with the Enova Robotics project initiated by the Tunisian Anis Sahbani who, launched in 2014 in Sousse, a subsidiary in 2018, in France and is currently preparing to project itself on the American market.

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