Africa: Opontia Raises $20m to Roll Up E-Commerce Brands in Africa and the Middle East

Razor Group. Branded. Thrasio. These are big names in the new wave of e-commerce companies taking the world by storm. Their business of acquiring small e-commerce brands that look promising and consolidating them is quite popular in the U.S. and Europe.

The concept has sifted through those shores to Latin America and Asia, where companies like Una Brands and Valoreo have raised significant investment to acquire and build these brands. Today, the concept has made its way into the Middle East and Africa as Opontia has closed a financing of $20 million to acquire and scale e-commerce brands across the regions.


AllAfrica publishes around 800 reports a day from more than 100 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.