Razor Group. Branded. Thrasio. These are big names in the new wave of e-commerce companies taking the world by storm. Their business of acquiring small e-commerce brands that look promising and consolidating them is quite popular in the U.S. and Europe.
The concept has sifted through those shores to Latin America and Asia, where companies like Una Brands and Valoreo have raised significant investment to acquire and build these brands. Today, the concept has made its way into the Middle East and Africa as Opontia has closed a financing of $20 million to acquire and scale e-commerce brands across the regions.