Odibets has awarded Charles Odongo, popularly known as 'Ugali Man', a brand new car and a Ksh5 million cheque.
The betting firm has also unveiled Mr Odongo as its brand ambassador. This occurred on Tuesday at Sarova Stanley, Nairobi, in an event that was graced by, among others, radio personalities Maina Kageni and Jalang'o.
The Rongai-based gym instructor received a brand new seven-seater Voxy van, a fully-kitted gym and a cash boost to support his fitness business. His partnership with Odibets also includes a package for his cat, Puss Puss.
Speaking at the event, Odongo thanked Odibets for the support he had received, and declared: "I will support my fellow youth from Rongai just the same way Odibets has supported me."
The partnership is part of Odi Mtaani, a grassroots talent development initiative by Odibets.
"Odibets believes that more funding is needed towards development of talent for sports at the grassroots. Odibets will continue to support unique talents such as Charles Odongo, who is committed to his fitness career in a passionate way. We believe there are thousands of hidden and promising talents in the country that can be nurtured. Kenyans can be assured of our commitment on initiatives that provide access and opportunities for all," said Dedan Mungai, Odibets General Manager.
To date, Odibets has invested over Ksh500 million in the country towards boosting sports development through its kitting programme, county sports sponsorships and grassroots soccer competitions.
Odibets has also supported Kenya's national soccer team, Harambee Stars, and 100m sprinter, Ferdinand Omanyala.
"We are at a stage where we believe that the Odi Mtaani initiative can be more meaningful to Kenyans, by expanding it to capture other talents beyond mainstream sporting activities such as soccer, athletics and more. We hope that our partnership with Odongo, the 'Ugali Man', will inspire more Kenyans to showcase their unique talents and be bold enough to just try. The digital space, for example, is giving talented people a platform to flourish. We believe these spaces are ideal for talent development," said Mr Mungai.
Odibets will continue to support talent at the grassroots via Odi Mtaani as a platform for local and community-driven sports development and recreation.