Kenya's Aifluence Closes $1m for Its Ai-Powered Influencer Marketing Platform

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. There's a growing ad-blocking movement and key demographics are spending less time in front of TVs.

Marketers have now realized that their customers trust the recommendations of people they relate with. However, despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns.

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