Africa: YouTube Shorts and Tiktok Go Head-to-Head Over Talent and Market Share in Key Sub-Saharan African Markets

London — This week YouTube announced that it had rolled out its TikTok "look-a-likee" platform to a 100 new countries globally including three key Sub-Saharan African markets: Kenya, Nigeria and South Africa.

While YouTube Shorts service is still in beta, the Google-owned video platform said that it will now roll out to "more than 100 countries around the world where YouTube is available." Viewers had previously been able to watch shorts across 26 countries but only users in a limited number of countries were able to create and edit Shorts using YouTube's tools. YouTube Shorts offers creators and users the ability to clip from content already available on its platform while also linking back to videos on a main channel.

...

AllAfrica publishes around 500 reports a day from more than 100 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.