Kenya: Entrepreneur Specialising in Kanzus Capitalises on Social Media to Push Sales

As technology advances, so have modes of marketing products. Each time 32-year old Salim Abdalla uploads a short video on TikTok marketing his products, he gets hundreds of views, and from that, makes a sale or two.

Mr Abdalla, who specialises in menswear, specifically thobes, popularly known as 'kanzu' in Swahili, has joined a new generation of entrepreneurs who are taking advantage of this and other fast-growing apps to sell their products to millions of potential customers.

...

AllAfrica publishes around 500 reports a day from more than 100 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.