As technology advances, so have modes of marketing products. Each time 32-year old Salim Abdalla uploads a short video on TikTok marketing his products, he gets hundreds of views, and from that, makes a sale or two.
Mr Abdalla, who specialises in menswear, specifically thobes, popularly known as 'kanzu' in Swahili, has joined a new generation of entrepreneurs who are taking advantage of this and other fast-growing apps to sell their products to millions of potential customers.
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