Ten operators in the tourism sector have expressed interest in participating in the Dubai 2020 Expo, the Government has said.
Their interest to participate and make an impression on the country's tourism sector endowments, could be boosted by the opening of activities to vaccinated people in the country's premier tourism city, Victoria Falls, which has already achieved herd immunity.
Speaking after Tuesday's Cabinet meeting, Information, Publicity and Broadcasting Services Minister Monica Mutsvangwa, gave the update presented by Foreign Affairs and International Trade Minister Dr Frederick Shava.
"Cabinet wishes to inform the public that 10 tourism operators have expressed interest in participating at the Expo and these are African Sun, Matetsi, Meikles, Shearwater, Wild Horizon, Five Bulls Tours, Rainbow Tourism Group, Tour Africa Travel, the Wattle Company, and Khanondo Safaris and Tours," said Minister Mutsvangwa.
Zimbabwe is one of the eight countries featured on the Pre-Expo Week on Travel in a programme titled, "What's on in the World", in February 2021.
Zimbabwe's Ms Winnie Muchanyuka was nominated to be a speaker at the Thematic Business Forum on Travel and Connectivity in January 2022.
Minister Mutsvangwa said Zimbabwe's National Day at Expo 2020 Dubai, will be celebrated on March 14, 2022 and will be graced by President Mnangagwa.
Key deliverables will include cultural performances, investment meetings, high level delegations, digital screening of Zimbabwean content and engaging partners and service providers.
"The nation is being informed that content production has started and the Ministry of Information, Publicity and Broadcasting Services will be working with various media houses to promote Zimbabwe's participation at Expo 2020 Dubai.
"A countdown advert to Expo 2020 Dubai has already started on television and the nation is being educated on the importance and benefits of participating at the world fair," said Minister Mutsvangwa.
Ministries are mobilising private sector players under their purview to participate in Expo Dubai 2020 and at the Zimbabwe Trade and Investment Forum.
"Steering Committees to mobilise private sector participation have been set up for the following sectors: Industry and Commerce, Agriculture, Mining, Women's Affairs and Small and Medium Enterprises (SMEs), Youth, Sports, Arts and Culture and Higher and Tertiary Education.
"In terms of reaching a wider market for Zimbabwean products, online trading platforms are being developed."
The Minerals Marketing Corporation of Zimbabwe (MMCZ) is targeting selling diamonds online.