Social media plays a number of roles in people's lives. These platforms influence the way people communicate, connect and transmit information. This is especially true for young people who revel in social media's speed, accessibility and public nature.
TikTok is one such space. It's a micro-video sharing social media platform where users can create short, usually funny, videos and share them with a broader community of individuals on the same platform and beyond. A report by Sensor Tower in December 2020 indicates that TikTok has been downloaded over 2.6 billion times worldwide. In January 2021 alone, it was downloaded 62 million times.
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