Rwanda: Inside Rwanda's Efforts to Capture Chinese Online Consumers

18 January 2022

Last week, James Kimonyo, the Ambassador of Rwanda to China, surprised many when he boarded a bike and delivered Rwandan coffee to a client who had ordered for it online.

Clad in a delivery personnel's outfit, the diplomat, along with workers of JD.com, a popular ecommerce company in China, visited the home of the client, delivered her order and signed a certificate of thanks to her, for supporting Rwandan products.

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