Ghana: Kasapreko Company Moves to Maintain Leadership Position

24 January 2022

Kasapreko Company Limited has initiated moves to maintain its leadership position in the bottled water market. To this end, the company has unveiled reigning artiste of the year, Diana Hamilton, as the new brand ambassador for AwakePurified Drinking Water.

The partnership would see theaward-winning gospel musician become the latest ambassador of the water product manufactured by Kasapreko Company Limited, one of the leading manufacturers of alcoholic and non-alcoholic products.

At the official signing ceremonyin Accra, Mr Gerald Bonsu, Commercial Director of Kasapreko Company Limited, speaking on behalf of the General Manager, Mr Richard Adjei, stated that DianaHamilton was chosen to leadthe face of the Awake Brand due to her passion for changing lives which aligned with the company's vision.

We are thrilled and excited to have the popular gospel musicianin our family and hopefully this partnership would be beneficial to both parties. As a company we felt she could serve as a good ambassador and she encompasses our brand values and would take our products to much greater heights thus in pursuance of our

programmes which focuses on changing lives in Ghana," he said.

Diana Hamilton, who is the first female gospel musician to win Artiste of Year at Vodafone Ghana Music Awards (VGMA), said she was elated and expressed gratitude to the company for believing in her abilities to promote the products as well asm assist in various Corporate Social Responsibility programmes which aims at changing and touching lives.

"To say I am excited is an understatement. This is a product I believe in and I can vouch for their quality. It is a humbling experience to have this merger with and ready to promote their good course," she said.

The Awake Purified Drinking Water back in 2021 wonthe topmost prize at the Ghana Beverages Awards considering its fast rise as a top mineral water brand in Ghana as well as its life saving initiative dubbed "One4Life campaign" which is set aside GHc10p from the purchase of every 500ml of Awake mineral water to the National Cardiothoracic Centre.

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