PAN African music streaming service, Mdundo, has announced a 22 percent growth in its user base in the last quarter of 2021. The platform recorded 20 million users at the end of further quarter, up from 16.3m/-, in the third quarter and that is driven by strong demand for an easy-to-use music service coupled with aggressive expansion into new territories in Africa.
The company also attributes sustained growth to strong partnerships with telecommunications firms and top consumer brands such as MTN Nigeria, Vodacom Tanzania, Guinness, SportPesa and Standard Chartered Bank and that has seen the service increase its audience in the mass, mid-income market especially among the youth aged between 18 and 24 years.
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