Kenya: WRC Safari Rally Receives Sponsorship From Supermarket Chain Quickmart

16 June 2022
Capital FM (Nairobi)

Nairobi — As part of the sponsorship package, Quickmart has been named the exclusive Official Retail Partner for the WRC Safari Rally.

The sponsorship package will also see the retailer sponsor Kenya's trailblazing female rally driver Maxine Wahome and FIA Junior WRC contender McRae Kimathi.

Also benefitting from Quickmart's package is Steve Mwangi, former Rallye Sports Club Formula Club Series rally winner who will be battling it out at the KNRC level.

While making the official partnership announcement, Quickmart's Deputy CEO, Jacques Dome affirmed the company's commitment to supporting the drivers to effectively compete in the showpiece while expressing optimism of their chances;

"This sponsorship goes a long way in boosting their morale and letting the drivers know that we are solidly behind them and we will be present to cheer them on from flag-off all through to the finish line."

"These young rally stars embody the persona of Quickmart - Young, Agile, Kenyan and achieving greatness," said Jacques.

"As a company, we aim to support the new generation of drivers and support those we believe have the highest potential to break the ceiling and venture professionally."

"We are delighted to have the backing of Quickmart, it sends the right message that willing local corporates can support local drivers," said Maxine.

At 26, Maxine Wahome already has nearly 10 years of experience in motorsports; having started on the autocross track at a young age and making her rallying debut at the 2021 WRC Safari Rally event in Naivasha.

She has gone on to cement her name in the local Rally circles by winning the first-ever Ladies Rally in a Subaru Impreza at the Kasarani Race Circuit.

"I believe we have the right skills and technique to succeed in this race. Our unique approach to racing and years of experience driving in the local terrain gives us a unique advantage over other drivers," Maxine added.

The exclusive sponsorship deal penned between Quickmart and WRC Safari Rally will see the retailer

undertake various executions as the official retail partner for the 2022 Rally.

Speaking during the event, Betty Wamaitha, Quickmart's Head of Marketing said the sponsorship deal goes a long way towards affording the retailer valuable international exposure as well as demonstrating the company's commitment to supporting local talent.

"This opportunity allows us to provide essential goods and services to rally attendees. This will include but is not limited to; Fresh food from our deli, snacks, water, drinks and other essential products at fair prices," shared Wamaitha.

"Presently, our focus is on supporting the Safari Rally. We recently sponsored the Eldoret Marathon and are open to opportunities where we can support more sporting activities and play a role in nurturing the talents of future Kenyan champions."

Read the original article on Capital FM.

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